Everybody’s nostalgic for an era they didn’t live in.
Historically, Studio Theatre productions at James Madison University have received limited promotional visibility
Problem:
As the Production Publicist, develop and execute a comprehensive marketing campaign to promote Pillow Talk, a play presented by the Stratford Players at James Madison University, to increase ticket sales and generate strong word-of-mouth engagement for the Studio Theatre production.
Objective:
Early August:
1. Create a mood board on Pinterest: https://www.pinterest.com/mack3nzie_/pillow-talk-publicity/?invite_code=4913a5c9f4fa494f9a6d4837133b42b0&sender=439523382292164648
2. Brainstorm ideas
3. Create a content calendar
The Client:
Pillow Talk and Stratford Players
Audience:
JMU students
-College-aged students like aesthetic things
-The show takes place in the 50s, so it has a specific vibe
-Studio Shows are always less publicized
Key Insights:
What has JMU STAD publicity never seen before? Promotional pictures.
Working with Ryan Michalowicz as my photographer, I coordinated and directed three installments of photo shoots that existed in the world of the play, outside of the context of the show
Pulling inspiration from Sabrina Carpenter’s “Short n’ Sweet” tour, John Proctor is the Villain’s promotional pictures, and 1950s popular media
Demonstrate that the world and vibe of Pillow Talk is one that people want to experience for themselves
Creative Solution:
-Campaign existed across three different Instagram accounts: @stratfordshows, @jmustad, and @jmutheatre
-Key art posted on jmuforbescenter.com
Touchpoints:
Everybody’s nostalgic for an era they didn’t live in
Big Idea:
Create a cohesive aesthetic through promotional photos, short-form video content, and key art
Creative Approach:
Show Poster/Key Art
Inspiration:
Rough:
