For Casting
Resume
Mackenzie Cunnane
Ashburn, Virginia 20148 │ (571) 317.9334 | mackenziecunnane@gmail.com | mackenziecunnane.com
RELATED EXPERIENCE
JAMES MADISON UNIVERSITY, University Communications
Social Media Content Creator/Ambassador, August 2025-May 2026
Plan, schedule, execute, and edit engaging short-form content for JMU’s various social channels
@jamesmadisonuniversity
Review and analyze the monthly insights of JMU’s Instagram Reels
Captured on-field content for the Sun Belt Championship football game hosted at JMU
AKA NYC, Independent Creative and Media Agency
Shared Media Summer Intern, Summer 2025
Worked directly on the Instagram and TikTok for Stranger Things: The First Shadow
Worked directly on the Instagram and TikTok for Buena Vista Social Club
Assisted in research, development and creation of content ideas, and social strategy for current and future clients
Waiting for Godot, &Juliet, Cabaret, Purple Rain, Sunset Boulevard, ART, Gypsy
Collaborated with other interns to create a hypothetical client pitch for The Hunger Games: On Stage
JAMES MADISON UNIVERSITY & STRATFORD PLAYERS, Pillow Talk
Production Publicist, Fall 2025
Developed and executed a social campaign spanning two months for one of Stratford Players’ fall plays
Created a series of engaging short-form, static graphics, out-of-home, and long-form content
Designed the show’s key art and advertising elements
JAMES MADISON UNIVERSITY, The SpongeBob Musical
Social Media Coordinator, Spring 2024
Developed and implemented a successful social media strategy for JMU’s Main Stage spring musical.
Created engaging content on JMU Musical Theatre’s social media platforms.
@jmumusicaltheatre on Instagram, @mt.dukes on TikTok.
Analyzed social media performance metrics and identified areas for improvement to maximize reach and engagement.
Achieved a 90.3% increase in Instagram followers and a 3,218% boost in engagement from non-followers.
Created and managed a content schedule and ensured deadlines were met ahead of schedule.
Developed and implemented an outreach strategy that included utilizing daily short and long-form content and a variety of pictures and videos.
ADDITIONAL WORK EXPERIENCE
BELLA BALLERINA, Ashburn, Virginia | Camp Counselor, Substitute Teacher, Event Staff, May 2019 – Current
JMU NEXT STEPS MUSICAL THEATRE INTENSIVE, Harrisonburg, Virginia | Camp Counselor, Teaching Assistant, June 2024
WALTONWOOD RETIREMENT HOME, Ashburn, Virginia | Server, April 2022 – Aug 2022
BLUE RIDGE GRILL, Ashburn, Virginia | Food Runner, Hostess, July 2020 – Oct 2021
EDUCATION
James Madison University | Harrisonburg, Virginia
Bachelor of Arts, Media Arts and Design – May 2026
Concentration: Creative Advertising
Bachelor of Arts, Musical Theatre – May 2026
LEADERSHIP AND EXTRACURRICULARS
Alpha Delta Pi, Sorority | Active Member, September 2022 – Current
IMPACT JMU, Support, Advocate, and Aid for JMU School of Theatre and Dance | Active Member, August 2022 – Current
Alpha Delta Pi, Sorority | Director of Open Recruitment, April 2024 – December 2025
JMU GIVE, Sustainability and Community Service Organization | Active Member, September 2022 – May 2024
JMU Club Swimming | Qualified and competed in the College Club Swimming National Championship, August 2022 – March 2023
KEY SKILLS
Social Media: Instagram, TikTok, X, Facebook, Sprout Social, BrandWatch
Technical Skills: iMovie, CapCut, InShot, WordPress, Figma, Squarespace, Asana, Microsoft Suite, Trello, Adobe Premiere (basic)
Graphic Design: Canva, Adobe Photoshop, Adobe InDesign, Adobe Illustrator