For Casting
Resume
Mackenzie Cunnane
Ashburn, Virginia 20148 │ (571) 317.9334 | mackenziecunnane@gmail.com
Website: mackenziecunnane.com | LinkedIn: www.linkedin.com/in/mackenziecunnane
RELATED EXPERIENCE
JAMES MADISON UNIVERSITY, University Communications
Social Media Content Creator/Ambassador, August 2025-May 2026
Plan, schedule, execute, and edit engaging short-form content for JMU’s various institutional social channels
To date: created 35 Instagram reels (2,256,141+ views) and 3 carousel posts (500,262+ views)
On a monthly basis, analyzed data and provided recommendations for future content
Captured and posted real-time coverage for multiple events, including JMU’s move-in, Weeks of Welcome, football games, and on-field content for the Sun Belt Championship football game hosted at JMU
AKA NYC, Independent Creative and Media Agency
Shared Media Summer Intern, Summer 2025
Pitched and briefed ideas, attended Netflix shoot, and created content for the Instagram and TikTok for Stranger Things: The First Shadow
Pitched and briefed ideas, attended producer meetings and video shoots, and created content for the Instagram and TikTok for Buena Vista Social Club
Assisted in research, development and creation of content ideas, and social strategy for current and future clients including Waiting for Godot, &Juliet, Cabaret, Purple Rain, Sunset Boulevard, ART, Gypsy
Collaborated with other interns to create a hypothetical client pitch for The Hunger Games: On Stage
STRATFORD PLAYERS AT JAMES MADISON UNIVERSITY, Pillow Talk
Production Publicist, Fall 2025
Developed and executed a social media campaign for the Stratford Players’ production of Pillow Talk
Collaborated across three different Instagram accounts
Designed the show’s key art and advertising elements
Created a series of engaging videos, carousel posts, static graphics, and print advertisements
Conducted consumer research to include pop culture tie ins to obtain interest
JAMES MADISON UNIVERSITY, The SpongeBob Musical
Social Media Coordinator, Spring 2024
Developed a campaign that achieved a 90.3% increase in Instagram followers and a 3,218% boost in engagement from non-followers
Created and managed a content schedule and ensured deadlines were met ahead of schedule
Created 52 Instagram reels (2,147,398+ views) and 30 TikToks (6,723,629+ views)
Produced long‑form behind‑the‑scenes content including:
A Broadway.com‑style vlog series (collaborated with 5 actors)
“Behind the Brains” series highlighting the production & design team (11 student/faculty/guest collaborators)
EDUCATION/AWARDS
James Madison University | Harrisonburg, Virginia
Bachelor of Arts, Musical Theatre – May 2026
Bachelor of Arts, Media Arts and Design (Creative Advertising) – May 2026
Award of Excellence - Broadcast Education Association (BEA) Festival of Media Arts | Interactive Multimedia: Social Media – February 2026
Credits: Mackenzie Cunnane, Lexy Farinelli, Anna Gabe, James Madison University
Student Silver ADDY Award - American Advertising Federation Western Virginia Advertising Awards | Cross Platform – Integrated Campaigns; Integrated Advertising – Consumer Campaign – March 2026
Credits: Mackenzie Cunnane, Lexy Farinelli, Anna Gabe, James Madison University
LEADERSHIP AND EXTRACURRICULARS
IMPACT JMU, Support, Advocate, and Aid for JMU School of Theatre and Dance | Active Member, August 2022 – Current
Alpha Delta Pi, Sorority | Director of Open Recruitment, April 2024 – December 2025
JMU GIVE, Sustainability and Community Service Organization | Active Member, September 2022 – May 2024
KEY SKILLS
Social Media: Instagram, TikTok, X, Facebook, Sprout Social, BrandWatch
Technical Skills: iMovie, CapCut, InShot, WordPress, Figma, Squarespace, Asana, Microsoft Suite, Trello, Adobe Premiere (basic)
Graphic Design: Canva, Adobe Photoshop, Adobe InDesign, Adobe Illustrator