While interning at AKA during the summer of 2025, I had the opportunity to work directly on the social media accounts for the Tony Award-winning musical Buena Vista Social Club. I worked under the guidance and supervision of Sara Robillard. I contributed to the lifespan of the content creation process, including ideation, planning, and execution. Additionally, I attended weekly cross-functional meetings with BVSC’s production team and internal account members to support strategic planning and execution.

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Copywriting by Mackenzie Cunnane

Filmed by Mackenzie Cunnane

Filmed by Mackenzie Cunnane

Concept assistance by Mackenzie Cunnane

Copywriting and editing by Mackenzie Cunnane

Filming assistance by Mackenzie Cunnane

Copywriting and editing by Mackenzie Cunnane

Concept and filming assistance by Mackenzie Cunnane

Research and pitch ideas for Hispanic Heritage Month

Work with the account’s brand guides and content pillars to pitch content

Communicate and work with iVoice for Spanish translations of social captions

Write and send out Union Posting Notices to the company and creative members

Other Contributions:

Wednesday pre-matinee captures in July 2025

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James Madison University Social Media | Content Ambassador Intern